Boux Avenue

Josie’s Boux: Pink Bikinis

Summer creeps up on us every year, and I am never prepared on the bikini front. Luckily, you all have me here to remind you that bikini season is well and truly upon us. And it is definitely time to get shopping for your beach fits. This summer I’m swaying towards pink vibes. So, here are […]

Read more
Beauty, Boux Avenue

What To Wear When Getting Glam

Applying make-up is an intimate event with an exclusive guest list. It’s just you, your products and the reflection in the mirror. Your reflection doesn’t gossip about the coffee-stained oversized top or rotten dressing gown you choose to wear to the event. It doesn’t tell anyone you didn’t even bother to get dressed after the […]

Read more
Boux Avenue, Fashion

Wear Your Pyjama’s To Work Day

As a child, I dreamed of Wear Your Pyjamas To School Day. I dreamed of rolling out of bed and rocking onto the playground in a fresh set of PJs and slippers. But this day never happened for me. Luckily, it has manifest in my adult life as Wear Your Pyjamas To Work Day. Taking […]

Read more
Boux Avenue, Fashion

Living In A Woman’s World This March

International Women’s Day, Mother’s Day and the release of Boux’s new Emmeline balconette bra – we’re living in a woman’s world this month. And here’s a quick rundown on why these events make the perfect medley in March. Boux Avenue’s new lace balconette bra is named after Emmeline Pankhurst. She was a key figure in […]

Read more
Boux Avenue, Personal

Why I Might Celebrate Galentine’s Day On The 13th AND 14th

February is always confusing. The air is chilly but the shops are warm with red… and it is mostly Valentine’s Day themed products. The world seems charged with a mix of commercialism and the single/couple binary. I find both combos – commercialism and romantic relationship-love, commercialism and self-love – annoying. I am not convinced by […]

Read more
Boux Avenue, Fashion

Josie’s Boux: The Active Edit

We are all familiar with the optimistic state of mind that fuses the prospect of healthy living and exercise with a new year’s promise of a fresh start. But as January has come and almost gone, how many of us still possess this mindset? How many of us have been to the gym three times […]

Read more