Boux Avenue, Personal

Why I Might Celebrate Galentine’s Day On The 13th AND 14th

February is always confusing. The air is chilly but the shops are warm with red… and it is mostly Valentine’s Day themed products. The world seems charged with a mix of commercialism and the single/couple binary. I find both combos – commercialism and romantic relationship-love, commercialism and self-love – annoying. I am not convinced by […]

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Boux Avenue, Fashion

Josie’s Boux: The Active Edit

We are all familiar with the optimistic state of mind that fuses the prospect of healthy living and exercise with a new year’s promise of a fresh start. But as January has come and almost gone, how many of us still possess this mindset? How many of us have been to the gym three times […]

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Boux Avenue

Josie’s Boux: The Nightwear Edit

This month on Josie’s Boux, I am sharing my Boux Avenue nightwear faves, the satin PJs you need to purchase (and have a photoshoot in) and giving you an exclusive discount. Sleep peacefully or chill luxe in Boux’s elegant range, that stretches from ready-to-be-rich satin sets all the way to PJs in a bag and minky […]

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Boux Avenue, Fashion

I’m A Boux Avenue Ambassador!

In a break from essay writing and debating the essence of highlighting, I am now a student ambassador for Boux Avenue! My content is taking an exciting turn toward representing my favourite lingerie brand, as well as writing about make-up. I have always avoided gimmicky writing and content clichés when writing, and my work with […]

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